Case Study: Lunchtime Loot

Sep 19

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Aug 20

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...

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Case Study: Wheelie Important Paperwork

Jul 15

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. They ...

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Case Study: Shop 'til You Drop

Apr 04

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for st...

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Case Study: A Hole in One Promotion

Mar 14

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...

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Case Study: Insuring Happy Employees

Feb 27

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...

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Case Study: Wave Hello to Recognition

Jan 30

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...

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Case Study: Inking Impressions

Jan 09

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...

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Case Study: Celebrate Milestones

Dec 18, 2020

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...

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Case Study: A New Way to Do Cross-Promotions

Nov 26, 2020

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...

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